The problem for this project was to create an advertising campaign to promote a sale of a product at Home Depot. I chose to create a print ad campaign about snow blowers on sale. My solution was to create the "I May Be An Idiot...But I'm Not Stupid" advertising campaign. I found photos of men using their snow blowers while wearing obscure outfits that do not match the weather they are in to further this idea that consumers are stupid if they do not take action and purchase a snow blower from Home Depot.
