The problem I addresses in this project was to take a brand and come up with a campaign that would intrigue consumers to take action towards bettering the planet using real commercial footage and editing the content in a way that promotes my campaign. I chose the company Jeep®. My solution was to promote environmental change and address the impact consumers can have when it comes to protecting the environment. The campaign is called "I Promise". The commercial is advertised to current and potential Jeep Wrangler owners and encourages them to sign a petition to save the planet by protecting nature both while they drive in their Jeeps and in their everyday lives. I also created a billboard to promote the petition and commercial.