This project was to create a brand of beer, design the bottle and advertise the product across multiple platforms. I created the beer "Lovi" based on the lovibond spectrum that is a scale for measuring color of beer. The idea behind the design was to create a sleek, modern design. The geometric aspect of the logo presented the option to advertise the product to people interested in the outdoors by created the slogan "scale to new heights" in reference to the mountainesque details in the logo.
